Cupcake chain Crumbs in talks, could rise again

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Associated Press

Posted on July 10, 2014 at 5:00 PM

Updated Thursday, Jul 10 at 5:02 PM

NEW YORK (AP) — Will cupcake chain Crumbs get new dough and rise again?

The New York company says it is in talks with "various interested parties" and could restructure its business days after closing its stores.

"We're pleased to be in talks with various interested parties that are allowing us to pursue all of our options for the business, which includes consideration of restructuring alternatives," CEO and General Counsel Edward Slezak says in a statement.

As of March, Crumbs had 65 stores nationwide. It sold giant cupcakes topped with M&Ms and Girl Scout cookies and other variations on the sugary treat. It closed all of its remaining stores on Monday, and said then it was considering options including a Chapter 7 bankruptcy filing.

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