Panera CEO looks to fix 'mosh pit' ordering system

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Associated Press

Posted on April 9, 2014 at 1:00 PM

Updated Wednesday, Apr 9 at 2:00 PM

NEW YORK (AP) — Panera CEO Ron Schaich realizes ordering at his chain can be chaotic.

The confusion is a problem for Panera, which has seen its sales growth slow.

Now the company is planning to overhaul the system over the next several years in a project called Panera 2.0. It's a push that includes letting customers order with their mobile devices to have their food ready to go at a certain time, or delivered to their tables.

The plans also include in-store kiosks where customers can customize their sandwiches without having to explain it to a cashier. The options are intended to improve order accuracy and shorten wait times.

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