Lancome taps Lupita Nyong'o as new face

Lancome taps Lupita Nyong'o as new face

Credit: Getty Images

HOLLYWOOD, CA - MARCH 02: Actress Lupita Nyong'o attends the Oscars held at Hollywood & Highland Center on March 2, 2014 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

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by Associated Press

Associated Press

Posted on April 4, 2014 at 8:00 AM

Updated Friday, Apr 4 at 9:04 AM

NEW YORK (AP) — The fashion and beauty industry's love affair with Lupita Nyong'o continues: The Oscar winner has been named the new face for Lancome.

The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong'o said she was proud to represent Lancome, adding "beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

It's the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in "12 Years a Slave." Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.

Lancome ads featuring Nyong'o will start appearing this summer.

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