Coca-Cola buys 10 percent stake in Green Mountain

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Associated Press

Posted on February 5, 2014 at 6:00 PM

Updated Wednesday, Feb 5 at 8:02 PM

The Coca-Cola Co. is buying a 10 percent stake in Green Mountain Coffee Roasters Inc. as part of a collaborative agreement that would bring its drinks into a new self-serve market.

The deal hinges on Green Mountain launching a single-serve beverage system, similar to what it uses for coffee, for cold beverages. It would make soft drinks, juice drinks and more, accessible to consumers with the touch of a button. It is expected to be available in Green Mountain's 2015 fiscal year.

Coca-Cola and Green Mountain said Wednesday they have signed a 10-year agreement. As part of that deal, Coca-Cola will acquire nearly 16.7 million new Green Mountain shares for $1.25 billion.

Green Mountain's shares soared 30 percent in after-hours trading.

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