ST. LOUIS — A TV antenna maker wanted to use the competition's own medium — cable TV — for its anti-cable message.
Officials at Antennas Direct say Charter Communications' refusal to air the ads is evidence of cable's growing concern over antennas.
At issue are 60-second spots that Antennas Direct of Ellisville, Mo., sought to air in the St. Louis market through Charter Communications on ESPN, the History Channel and other cable networks.
Antennas Direct spokesman Scott Kolbe says customers are increasingly turning to antennas because streaming services such as Netflix allow them to watch their favorite TV shows for a monthly fee that's far less than cable. Kolbe says the antenna gives high-definition access to local channels.
A Charter spokeswoman says commercials from competitors are evaluated case-by-case.