WEIGHTY MESSAGE: Coca-Cola on Monday will begin airing an ad that addresses obesity during the highest rated shows on CNN, Fox News and MSNBC.
BACKGROUND: The ad reflects the intensifying criticism of the broader soft drink industry. Later this year, New York is set to enact a first-in-the-nation ban on sodas bigger than 16 ounces in restaurants, movie theaters, sports arenas and other venues. U.S. soda consumption has already been declining since 1998, according to the industry tracker Beverage Digest.
CALORIES COUNT: The two-minute spot lays out Coca-Cola's record of providing lower-calorie drinks and notes that weight gain is the result of consuming too many calories from any source — not just soda.