Coca-Cola to launch 'beauty drinks' in France

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Associated Press

Posted on October 16, 2012 at 3:00 PM

Updated Tuesday, Oct 16 at 3:02 PM

NEW YORK (AP) — The Coca-Cola Co. is partnering with Sanofi to launch a line of "beauty drinks" in France.

The drinks will be positioned under the Oenobiol Beautific brand, but Coca-Cola declined to provide further details. The Coca-Cola business unit in France says in a statement that the drinks will be sold in a "small scale pilot" limited to a number of pharmacies in the country.

Coca-Cola, the world's largest beverage maker, declined to comment beyond the statement. But as concerns about sugary drinks grow at home and abroad, the company has moved to diversify its options.

The partnership was reported earlier Tuesday in the Wall Street Journal.

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