HOUSTON – Arts and crafts chain Michaels is giving away more than $100,000 in gift cards on Friday for Random Acts of Kindness Day.
As a part of the national giveaway, Michaels will randomly hand out thousands of gift cards at its 1,060 stores and through Facebook to inspire people to do something kind for others.
“This is a fun way for us to say thanks to our loyal customers and an opportunity for them to pay it forward with a gift,” said Michaels Chief Marketing Officer Paula Puleo. “We hope that our participation in Random Acts of Kindness Day will inspire our customers throughout the year.”
The unofficial holiday falls during Random Acts of Kindness Week, founded by the Random Acts of Kindness Foundation, a nonprofit organization based upon the belief in kindness, and dedicated to providing resources that encourage acts of kindness.
Customers who want to participate in the holiday with a hand-made gift can find suggested projects to share at Michaels.com/sharethelove.
