LAGUNA BEACH, Calif. — Just how big does Facebook think video will be?
By 2021, video will account for more than 70% of all mobile data traffic, Facebook's chief product officer Chris Cox said Tuesday at the Wall Street Journal’s WSJD conference. Currently video accounts for about 50%, according to the Ericsson Mobility Report.
“That’s insane,” said Cox, citing everything from video status updates to live pictures in Messenger and switching from a text to a video voice call.
With video consuming the lion's share of its 1.71 billion users' time and attention, Facebook has set its sights on being a "video first" company. And it's working on new tools to get more people to use its video streaming service Live. Cox showed off a new feature Facebook is looking to get onto mobile phones: Prisma-like filters that make live video appear in the style of renowned artists such as Georgia O’Keefe and Claude Monet.
“This will take the technology to the next level,” Cox said. He didn’t offer a time frame on when we might see these video filters.
Cox shared the stage with Facebook's chief operating officer Sheryl Sandberg, and both talked about the popularity of Facebook Live, the app that lets users broadcast live video.
Since it launched broadly earlier this year, Facebook Live has grown by “4X,” Sandberg said.