Dos Equis says actor Augustin Legrand will bring a new twist to the beer brand’s “Most Interesting Man in the World” campaign.
On Wednesday the company uploaded to YouTube their first commercial to feature the new actor, who replaced Jonathan Goldsmith.
The company says the feature-film style trailer, titled “Cantina,” offers a glimpse of the new Most Interesting Man in the World.
“Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him and the evolved campaign. This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.”
(© 2016 KHOU)