Photos: Hair and Beauty World Cup 2014

Photos: Hair and Beauty World Cup 2014

Credit: Getty Images

FRANKFURT AM MAIN, GERMANY - MAY 04:A Model styled by a participant waits to be judged by the jury during the contest 'Day style' of the OMC Hairworld World Cup on May 4, 2014 in Frankfurt am Main, Germany. (Photo by Thomas Lohnes/Getty Images)

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by KHOU.com staff

khou.com

Posted on May 5, 2014 at 11:35 AM

Updated Monday, May 5 at 11:42 AM

FRANKFURT, Germany -- It’s one of the zaniest events you’ve never heard of.

It’s an event where the norm is anything but normal – where arms, legs, stomachs and faces that aren’t masked in brilliant neon paint will stick out like a sore thumb (one that likely isn’t covered in bright dye, either). It’s a place where being outrageous is a minimum requirement; the higher, brighter and more otherwordly the hair,  the less like a martian you’ll look at this international fashion festival.

The OMC Hairworld and Hair and Beauty World Cup 2014, held in Frankfurt, Germany is a mecca of the unbelievable. Formally serving as an exhibition and competition for up-and-coming hair and fashion designers, the event  welcomed around 1,000 participants from over 50 countries worldwide. From May 3 to May 5, competitors poured themselves into colorfully pushing the barriers of aestethic beauty. Models were transformed into unearthly creatures as their stylists were graded on their skill, creativity and ability to work under pressure. If this competition reflects the up-and-coming styles of 2014, we can all look forward to crossing the final frontier and growing old on Mars (or, at least not feeling like we’re on Earth anymore).

To view the slideslow on your mobile device, click here.

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