New video games expand vast 'Pokemon' empire

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by Associated Press

Associated Press

Posted on March 6, 2011 at 6:06 PM

Updated Sunday, Mar 6 at 6:06 PM

NEW YORK (AP) — The vast "Pokemon" empire is about to get even bigger with Sunday's launch of two new video games for the handheld Nintendo DS.

Simply called "Pokemon Black Version" and "Pokemon White Version," they sell for $35 each.

"Pokemon" has been around almost as long as Justin Bieber has been alive. Among a certain demographic, the fierce little "pocket monsters" generate the type of obsessive fandom reserved for the biggest entertainment icons, be they the hottest new toys or dreamiest teen crooners.

The "Pokemon" video games center on catching, battling and trading the hundreds of colorful characters that go by the same name. As usual, the two new games are slightly different so that players can buy one and trade Pokemon characters with others to strive toward collecting them all. .

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