Gospel legend and Houston native Yolanda Adams launches clothing line

Print
Email
|

by Courtney Zubowski/KHOU 11 News

khou.com

Posted on August 4, 2011 at 5:19 PM

Updated Thursday, Aug 4 at 5:20 PM

HOUSTON—She’s wowed the world with her collection of gospel music and now Grammy-award winning recording artist Yolanda Adams is taking on a collection of a different kind.

The Houston native is launching a clothing line that bears her name. She says the Yolanda Adams Collection has something for everyone.

"I thought the line should be timeless, elegant, simple, but just, ‘I gotta have that,’" said Adams. "This line can go anywhere. It can go to church, it can go to brunch, it can go to the boardroom, so there are many places you can take this line."

With an ‘anyone can wear it’ approach, Adams, who has had a hard time finding clothes to fit her six-foot frame, says her pieces can fit anybody.

"We range from sizes four all the way to 26W, so there’s a wide range of sizes," said the fashion designer. "We have such great colors. We have gold, purples, greens; colors that make you feel good."

And Adams says she didn’t just put her name on the line, she designed it, too.

"I told them what kind of buttons I wanted. I wanted certain embellishments because I think that if you elongate the center of the body it makes a woman stand direct," she said.

You won’t find Adams’ designs in retail or department stores. The songstress wants to focus on personal attention by selling her clothes at private trunk shows and on-line.

Also adding to the ‘personal attention’ feel, Adams is offering free alterations for three years.

"No matter what happens, if you go up or if you go down, we are able to make those alterations for you absolutely free when you purchase the line," said Adams.

She is launching the knitwear line Thursday evening at a private event in her hometown of Houston.

"I wanted to launch it in Houston because Houston has been so good to me," she said. "We are doing our fashion show, trunk show grand reveal, and we have some of the most amazing people in the city of Houston as my guests."

Print
Email
|