HEB Super Bowl ad takes on Texan myths

HEB Super Bowl ad takes on Texan myths

Credit: YouTube

HEB Super Bowl ad takes on Texan myths

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KENS5.com

Posted on January 30, 2013 at 2:01 PM

Updated Wednesday, Jan 30 at 2:13 PM

SAN ANTONIO -- HEB is trying to dispel a few Texas myths in a Super Bowl ad featuring Texas native and country music star Jack Ingram.

Ingram starts out the commercial by explaining that he hears a lot of the typical Texas stereotypes while touring the country. You know, like how all Texans wear belt buckles, ride horses to work and eat barbecue for every meal.

A sneak preview of the commercial was released on Wednesday.

WATCH:

The San Antonio-based grocery chain will also be launching a social media campaign asking people to tweet what they think makes a #truetexan.

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