(CBS NEWS) -- What's Chuck E. Cheese without its iconic animatronic bands?
It may be more appealing to children who have grown up with sophisticated video games and entertainment, according to owner CEC Entertainment. The kid-focused pizza chain is updating a handful of restaurants with open kitchens and toned-down colors, as well as one striking omission: the animatronic animals who play music and entertain families.
The revamp comes as the restaurant chain is looking to reengage families and kids with a "modern experience," said CEC Chief Executive Tom Leverton. The redesigned locations also feature a dance floor where a live Chuck E. comes out to shake a leg with children. The animatronic bands were shown the door with the new design.
"It's the biggest thing we've done for the look and feel of Chuck E. Cheese for two decades," Leverton said. "The kids stopped looking at the animatronics years and years ago, and they would wait for the live Chuck E. to come out."
What will happen to the animatronics in the chain's other locations? That depends on the results from the seven revamped locations.
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