CBS News marking Beatles anniversary with live multimedia event

CBS News marking Beatles anniversary with live multimedia event

Credit: CBS

Ed Sullivan with the Beatles on "The Ed Sullivan Show," on Feb., 9, 1964.

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by CBS News

khou.com

Posted on January 21, 2014 at 2:48 PM

CBS News is marking the 50th anniversary of the Beatles' first American television appearance with a live, interactive media event, it was announced Tuesday.

"50 Years: The Beatles" will take place Sunday, Feb. 9, from 6:00-8:00 p.m. ET at the Ed Sullivan Theater in New York, 50 years to the day from when the Fab Four first performed on CBS' "The Ed Sullivan Show."

Anthony Mason, CBS News senior business correspondent and anchor of "CBS This Morning: Saturday," will host the event, which will be live streamed on CBSNews.com and CBSNewYork.com/50YearsLater. It will highlight rare footage from CBS News' extensive archives of the Beatles' first three days in New York City and their famous appearance on "The Ed Sullivan Show" on Feb. 9, 1964. Both websites will feature photo galleries, archival radio interviews with the Beatles and written pieces looking at their songs and cultural influence.

"History was made 50 years ago in the Ed Sullivan Theater -- our reporting will help audiences reconnect to that history," said CBS News President David Rhodes said in Tuesday's announcement.

The event, dubbed  is the first in an anticipated series of CBS News Live Experiences, a "conversational tour and video series" that will examine culture, society and politics of today in the context of catalytic events that took place 50 years ago.

"The Beatles' appearance on 'The Ed Sullivan Show' -- viewed by 73 million people in 1964 -- was the single most significant moment in pop music history ever, making the Ed Sullivan Theater -- exactly 50 years later -- hallowed ground on Sunday, Feb. 9," said David Goodman, president, CBS Live Experiences. "No other news or media entity has as close an affiliation with this pivotal moment as CBS, making this the perfect event to launch CBS News Live Experiences -- a series of live multimedia events that will take notable archival CBS News stories and bring them to life with audiences nationwide. CBS owns some of the most recognizable and valuable content in the world. We look forward to exploring ways to extend these brands to build stronger ties with our fans."

Click here to read more at CBSNews.com.

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