BRENHAM, Texas -- Blue Bell Creameries in Brenham has unveiled another new flavor just in time for summer.
It is called "Red, White & Blue Bell."
"We started with strawberry, vanilla and blueberry ice cream,” said Blue Bell’s Joe Robertson. The new flavor includes chunks of fresh fruit.
"It's fresh. It's creamy. It's perfect for the summer,” said Blue Bell’s Jenny Van Dorf.
"I absolutely love it. I love the freshness of it. I'm not much of a fruit and ice cream person but the strawberries and blueberries are absolutely fantastic,” said Lauren Middleton of the Brenham High School Band, which showed up at the creamery to play during the big reveal.
The new flavor hit stores today and will be in grocers’ freezer for about three months. Blue Bell regularly puts new flavors on the market for “a limited time only.”
The kids from Brenham High School stopped by Blue Bell's headquarters to offer up a drumroll as the flavor was announced live on KHOU 11 early Thursday.
One lucky KHOU 11 News viewer won a year’s supply of Blue Bell-any flavor he likes. Winner Wally Avelar entered the station’s Facebook contest along with thousands of others.