Racy Kmart bell-ringing ad stirs controversy

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by WCNC.com

khou.com

Posted on November 21, 2013 at 9:36 AM

Is Kmart's latest holiday ad too naughty?

The retailer that brought you the play-on-words "Ship My Pants" and  "Big Gas Savings" commercials is back with another cheeky ad — but this one features holiday hunks playing "Jingle Bells" with their, uh, junk.

The "Show Your Joe" ad is part of an ad campaign for Kmart's holiday-themed Joe Boxer items being sold at their store and online.

According to The Today Show the ad is stirring up controversy, and some people have taken to Kmart's Facebook page to complain that the it's too racy.

"The Joe Boxer ad is disgusting and not fit for family consumption. K-Mart is off my list," wrote Kate McGinnis Frasier.

"Wow imagine this commercial playing while the kids are watching a Charlie Brown Christmas or Frosty the Snowman. Inappropriate for kids!!!" wrote Luann Thompson.

But others defended the ad, saying it's all in good fun.

"I think it is so funny people are so upset over the joe boxer commercial," wrote Lauren Rae Atkins. "We watch so many other ads with half naked women and nobody says a thing! I thought it was so funny! Good for you!"

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