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Animal Attraction: National Squirrel Appreciation Day

by Stacy Fox

Posted on January 20, 2012 at 6:03 AM

Updated Friday, Jan 20 at 6:17 AM

Three Minnesotan filmmakers are asking America to "get behind the squirrel" and send their squirrel-themed advertisement to the world's biggest stage. Eric Sturm, Erik Sudheimer and Michael Yaremchuk teamed up to enter a film in the "Chevrolet Route 66" contest. Of hundreds of entries received, theirs was one of 35 films selected for the finals and the only one featuring the controversial rodent. One winning film will be aired during the 2012 NFL Championship game, which boasts an annual viewership of more than 110 million.

The trio entered a piece entitled "Grandpa Get That Squirrel!," which is not a typical car commercial. It depicts a Grandfather character who is determined to rid his yard of pesky squirrels. The viewer is taken on a wild trip through the old man's garage – which just happens to be filled with smoke, a live rock band and bikini-clad girls – into his Chevrolet Equinox and to his back alley where he slowly chases after a man in a squirrel suit.  View the film on National Squirrel Appreciation Day at  The winning film will air February 5th during the game. 

But, January 21st really is NATIONAL SQUIRREL APPRECIATION DAY.  The National Wildlife Federation has Seven Ways to Celebrate National Squirrel Appreciation Day.  

WATCH a squirrel run through an agility/obstacle course 


PR Newswire 

National Wildlife Federation