HOUSTON -- At West Houston Archery some young women are trying out a new hobby.
A sport long dominated by men is drawing more and more women. Archery ranges across the nation are flying high, crowded with customers of both sexes, but most notably, more and more women.
"There's a lot of young ladies getting into it, that their parents or dads don't even shoot a bow. And they're the first in the family to start,"said Glen Scott.
And the credit goes to Hollywood.
Archery plays a huge role in "The Hunger Games" trilogy, the tale of a teenage girl named Katniss winning a dystopian survival contest armed with little more than a bow and arrow.
"She's confident, beautiful, fierce and vulnerable and I think all women can relate to her to some degree," said Carmen Corral.
But it's not just "The Hunger Games.'
The bow and arrow has starred as the weapon of choice in whole genres of epic movies like the series of films based on "The Hobbit" and "The Lord of the Rings."
And that has driven a new generation of sportsmen and sportswomen to take up the hobby.
Arrow manufacturers tracked by trade journals report sales are shooting up.
USA Archery, the governing body of the Olympic sport, has noticed a dramatic increase in membership. It has more than doubled in the last two years.
A trade association survey estimates about one-third of all archers in America are women.
And yet another “Hunger Games” movie is still to come, and is sure to drive more young women to channel their inner Katniss.