LOS ANGELES — There's been some talk this year that the next iPhone is going to be delayed and not introduced in September, but I’m not buying it.

Let me tell you why.

In case you missed it, 2017 happens to be the tenth anniversary of the iPhone. The first model was introduced in January 2007 at the old MacWorld conference, and then first sold in June of that year.

Remember how people were camped out for days in order to be first on the block to buy a device that then cost over $500?

Fast forward ten years and the iPhone 3, 4, 5, 6, 7 and other models, and we’re looking at a company that loves to promote big-time. Expectations are that Apple has a major re-design in the works and tons of cool new features for the new iPhone X, as some are calling it, or the iPhone 8.

Some of those features are said to include:

--A bigger 5.8 inch screen (the current 7 Plus is 5.5 inches), no bezels (the frame around the phone), a cooler-than-ever camera and wireless charging.

(Apple is also said to have upgrades for the 7 and 7 Plus, for three phones in total.)

Some analysts and publications have speculated that Apple is having a hard time pulling in all the parts it needs for these new devices, and won’t be able to make the introduction date in September. That’s when Apple has historically introduced the new models, shortly after Labor Day, with release date at the end of the month.

This gives Apple a week or so to goose third quarter sales, and have a blow-out fourth quarter—these are important benchmarks for public companies.

Apple has had years to plan for the 10th anniversary edition, so no, I don’t think there’s anything that’s going to throw Apple off schedule. I think the company would rather scratch a new feature than miss the release date.

I could be wrong, and if so, I’ll be happy to report on that later in the year.

In the meantime, Apple recently announced its latest quarterly results, and said it sold some 50 million iPhones in the most recent quarter. That’s flat with the year-ago results, and some Wall Street analysts bemoaned the lack of growth. 50 million iPhones! That’s worth $33 billion. What company wouldn’t kill to have a sliver of that?