Google's goal for the next update to its Search app for Android and iOS: Make it more personal.
The company outlined a major update to the app, which rolled out Wednesday in the U.S. and internationally over the next couple weeks.
At the core is a feed Google says will be smarter. Not only will it feature stories and other content based on your searches, but also considers what's trending near your location. The outcome sounds familiar to another, widely popular news feed on competitor Facebook.
For example, the feed might show the latest weather, followed by stories or videos based on search results.
Shashi Thakur, vice president of engineering at Google, says the update will make it easier to "discover, explore and stay connected to what matters to you—even when you don’t have a query in mind."
Users will soon have the option to "follow" search results, such as movies, sports teams or bands. An example featured by Google shows a user following the Netflix series Stranger Things after searching for details on its second season. But unlike Facebook, it's just based on your own queries — not your friends'.