In October, many Houstonians rejoiced when Grammy award winner, Taylor Swift, announced she’ll be headlining DIRECTV Super Saturday Night in Houston the night before Super Bowl LI.
Like a fine wine, this story is getting sweeter with time. Tuesday, the Houston Super Bowl Host Committee and Nomadic Entertainment announced where Swift will play and added another big-name artist to the act, Bruno Mars.
Local construction crews are building a 62,500-square foot, three-tiered nightclub on Edwards Street in Houston’s Art District. Club Nomadic will be built and have the ability to torn down and relocated to host other venues in the United States.
Nomadic Entertainment President, Jack Murphy, has been producing Super Bowl events since Super Bowl XXXIX in Jacksonville, Florida.
“It’s built in a way that I can get past the building codes, I can work with the city on noise ordinances, make sure our TPA and our fire and police and capacities are met because I have a certain amount of people to entertain throughout the weekend,” said Murphy.
The club will hold about 9,000 people. 6,500 general admission tickets will be available for anyone to buy their way in.
Photos: Traveling nightclub rolls in for Super Bowl LI
The 2,500 remaining tickets will be split between VIP and what Murphy calls ‘corporate hospitality.’
“They get to entertain their customers,” said Murphy. Pepsi Co and AT&T brings in all their customers as well and it gives them a way to entertain.”
Those sponsors are a big reason why the City of Houston and the host committee aren’t paying for the venue.
KHOU 11 News asked Murphy, what’s in it for Houstonians?
“Well they get to attend the event Thursday and Friday and if they’re lucky they might be able to attend Saturday night for the special thing they’re doing (Taylor Swift) for Super Saturday Night,” said Murphy.
Fans can purchase floor-level general admission tickets to Thursday and Friday’s events starting December 3rd at Ticketmaster.com.