As we enter the final homestretch leading up to Super Bowl LI, many are trying to figure out how much it will cost to score a seat to the big game.
The answer today - far different than it was a few weeks ago.
Before the Cowboys were eliminated, ticket prices on secondary sites hovered around $3,500.
Today- tickets can be found in the low $2,000's.
"Probably lowered the market at least 25%, and on other seats maybe a little more," explained Jack Stopnicki, the owner of Ticket Stub.
He's been in business for 26 years, and says this will be one of the biggest event's he's ever worked.
"Obviously the Super Bowl’s the Super Bowl, and you just have a more of an international flavor- and people come in from all over the world."
Despite the price drop, he added that face-value price for the game is doubled- and in some case tripled - compared to prices from the 2004 Super Bowl, the last time Houston played host.
"The demand is still there. We still have four days to go, but I think people are excited, and I just hope people will come out. The weather’s supposed to be nice. But I think the demand’s going to pick up as we get closer to the weekend, and then Saturday when it’s going to get really crazy.”
So with prices now hovering around $2,000, we decided to ask fans- would you rather have the cash or a ticket to the Super Bowl?
"Super Bowl tickets," answered Carlos Alegria, a Texans fan. "Regardless who's in the game, it's a bucket-list item."
“Super bowl tickets. Even though my team is not here, I would love to experience to go in and see what a Super Bowl is like," said Belinda Polk, a Cowboys fan.
She traveled from Charlotte to Houston expecting her team to make it.
So, how much would it take for her to give up a Super Bowl ticket if the Cowboys made it?
"No, no, no. If it's Cowboys, I'm dead there. $20,000 - you can have it. I'm going to the game."
Karla Davis is a football fan, but would opt for the money.
“I don’t have any stake in this game. You know with the teams, so the cash sounds really good to me right now," said Davis.
Robbie Wheat lives in Washington, and is a huge Seahawks fan.
He said he saved up enough money to come to Houston to take in the Super Bowl experience, but not enough for a ticket.
“My team’s not in a Super Bowl… I just want to be part of a Super Bowl and scream and yell and just be a part of the (excitement) of it," said Wheat.
Unlike many tickets to games, concerts, and events - there is no mobile ticket option.
"These are probably some of the last entities that still makes you have a hard ticket at the game. Even the World Series last year you could download a paper ticket," explained Stopnicki, who believed the high face-value would convince the NFL to stick with the hard-ticket only option.
He expected a busy final few days - with heavy traffic coming on Saturday.