With Cyber Monday just around the corner, Amazon, Walmart and Target have already revealed their next set of deals. And just like Black Friday, there's a heavy emphasis on TV and electronics discounts.
Cyber Monday online sales were forecast to outpace Black Friday's haul, as people who browsed all weekend long finally committed to hit 'buy,' according to Adobe Analytics.
Mindful of this pattern, the biggest retailers started to flag their Cyber Monday deals on Friday before many shoppers had a chance to break for leftover turkey — and while many kept tap, tap, tapping on their phone for deals. As of Friday morning, sales made on mobile devices represented 61% of website visits and 46% of revenue, estimated Adobe, based on sites it tracks.
Shares of Amazon, Best Buy, and Walmart were all up Friday. Amazon shares rose 2.6%, in record territory.
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Amazon touted Cyber Monday deals on its various devices including Echos, Fire tablets and Kindles, though the deals aren't too different from what the company is already offering for Black Friday.
- The latest Echo will be $79.99 ($20 off)
- The Fire HD 10 tablet will be $99.99 ($50 off)
- The Kindle Paperwhite will be $89.99 ($30 off)
Miss out on a new TV on Black Friday? Amazon promises a "premium brand 49-inch 4K smart TV" for only $329.99 and a currently unknown brand's 55-inch 4K TV will be on sale $224.99. A variety of Sony and LG 4K TVs will also be discounted at the online retail giant.
Walmart is offering many of its Black Friday deals again on Monday. Officially starting at midnight ET on Monday morning, highlights include:
- Samsung 58-inch 4K TV for $598 ($200 off)
- Bose QuietComfort 25 noise-canceling headphones for $179 ($100 savings)
- 500GB Xbox One S for $189 ($60 off its usual price)
- 1TB PlayStation 4 Slim for $199 ($50 off its usual price).
Target's Cyber Monday deal, beginning "early Monday morning," will include 15% off sitewide. The retailer will also be offering discounts on a variety of electronics including a 50-inch Samsung 4K TV for $479.99 and $20 Target gift cards with the purchase of Beats X Bluetooth earphones or Beats EP wired headphones.
A strong start
The holiday shopping weekend has already resulted in a bonanza for retailers online, a more consistent showing than at physical stores, where some doors opened on more subdued crowds than in years' past.
By 10 a.m. Friday morning, online retail sales had surged 18% more than last year, to $640 million, according to Adobe. People were eating — and shopping on their phones. Amazon said purchases made with its mobile app were 50% higher on Thanksgiving than a year ago.
“The big story this holiday season is in mobile shopping," said Mickey Mericle, vice president, marketing and customer insights at Adobe, in a statement. "Shoppers looking for discounts are getting better at using smartphones to quickly close the deal."
Follow Eli Blumenthal on Twitter @eliblumenthal