Main Street was packed shoulder-to-shoulder on Monday night as families from near and far got into the holiday spirit in a town that has dubbed itself "The Christmas Capital of Texas."
Vendors lined the street as close to a 1,000 people watched a holiday program followed by the annual tree lighting and fireworks show.
There even was a late visit from Santa Claus, something that thrilled kids in the Nia family.
"They want to see Santa," said mom Rachel Nia. "We got here a few hours early. Before, we were off to the side so we were definitely glad to get these seats so we could see everything."
The family found seats in the front row of the performance, where Buddy the Elf, Mrs. Claus, the mayor and others took to the stage.
One couple, who called themselves the "Merry Monroes," were dressed as giant wreaths.
The Monroes, farmers from Iowa who raise Bison, dress up every year, they said.
“We have 49 people down here with us, but they weren't going to stand next to us,” the wife said with a laugh.
The merriment continues in the coming weeks with more events planned in downtown Grapevine, including the well-known parade.