Months after President Barack Obama visited Austin's South by Southwest Festival, Mayor Steve Adler will help kick off the White House's version of the festival Monday afternoon.

Dubbed South by South Lawn, the festival is intended to celebrate the spirit of SXSW's innovation by showcasing "ideas, art and action" in three different sections: Interactive, Film and Music.

Starting at noon, Adler is expected to deliver introductory remarks, which you can watch here.