NEW YORK (AP) - Amazon wants you to order your turkey, stuffing and cranberry sauce online this Thanksgiving.

It's the latest effort to make Amazon's Prime subscription service a central part of food shopping, much the way it's done for other consumer goods.

The company - right before the cooking-heavy months of November and December - has rolled out a monthly payment option for its grocery delivery service, AmazonFresh.

On Monday it expanded to several new cities including Chicago and Dallas.

Amazon, which has been working on expanding grocery delivery since 2007, is taking aim at the $650 billion grocery industry. It's a highly competitive arena filled with rivals like Walmart and Instacart trying to lure customers away from traditional grocery stores.