The 44th annual Pasadena Strawberry Festival opens Friday at 3 p.m.

As usual, there will be carnival rides, live music, food, entertainment, contests and, of course, slices of the biggest strawberry shortcake in the land for sale. Tickets to the festival are $15.

The three day festival takes place at the Pasadena Convention Center and Fairgrounds at 7902 W. Fairmont Pkwy.

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