Hundreds of women dazzled Memorial City by turning it pink on Thursday afternoon.

They gathered at the Westin Houston, Memorial City hotel for a Razzle Dazzle 3-D Pink-themed luncheon. KHOU’s Chita Craft was the emcee, and breast cancer survivor and best-selling author Elin Hilderbrand served as the keynote speaker.

The event benefits early detection and outreach programs at the Bobetta Lindig Breast Care Center at Memorial Hermann Memorial City.