A cup meant to bring people together is having the opposite effect.
On Tuesday, Starbucks unveiled a new "green cup." It features a mosaic of about 100 people drawn in one continuous line, meant to represent the connections between people.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, chairman and CEO.
However, the timing of the cup release, along with its political message, has been the target of harsh criticism on social media.
One group of critics features customers who confused the unity cup with Starbucks' holiday cup. People on twitter were upset the cup wasn't red.
@Starbucks This is ugly. I want snowflakes ❄️!— crystal fox (@bluefox198107) November 1, 2016
Others are steamed about the message behind the cup, accusing Starbucks of spreading a liberal bias and wading into the election.
@Starbucks how did the holiday spirit become a political agenda?— me, myself and I (@joslynnslife) November 2, 2016
The cup was designed by Seattle artist Shogo Ota. He told Starbucks, “Just drawing everybody together in one line, people together. That sounds pretty peaceful to me.” You can learn more about him in this video from Starbucks.
For people upset about the cups, they will only be in Starbucks for a limited time.
Starbucks actual holiday cups are still on the way. Officially the company told us, "the rest of our holiday plans are still under wraps." Unofficially, Starbucks employees have been sharing photos of boxes with the holiday cups and a message "no peeking until November 10."
A Reddit user claimed to have peeked inside the box and shared this photo of the holiday cup.
This is not the first time the company has come under fire for its cups. Last year, a viral campaign called on people to boycott Starbucks for its minimalist holiday cup.