Dozens of steer are auctioned off every year at the Houston Livestock Show and Rodeo. But did you know many buyers get them as a special thank you to our veterans?

It's tried and true Texas tradition.

The Junior Commercial Steer Auction at the Houston Livestock Show and Rodeo is what kids across the state work for.

"You learn how hard you can work, how many hours of sleep you can lose and still keep going," said Brent Vacek, a high school student who raises steer.

Beef is sold to the highest bidder, but there's one group of buyers with a big heart.

Cowboys 4 Heroes is donating its beef to veterans rebuilding their lives at Houston's Camp Hope.

"It's a place where we can finally figure out what our demons are that have been bothering us for such a long time," said Alan Massie, a Camp Hope veteran.

Camp Hope helps veterans like Massie, a U.S. Marine who deployed to Iraq three times.

"I don't know where I'd be, if I'd even be here if it wasn't for Camp Hope," Massie said.

"The guys at Camp Hope have seen the worst of the worst, we're just happy we can give back to them for what they've done for us," said Charles Norris, one of the founders of Cowboys 4 Heroes.

"They're going to fall in love with it... ground beef, steak, roast. Yeah, we're gonna make due with it," Massie said.

However, it's more than just a meal for Massie.

"A lot of us come in to Camp Hope, and we don't think anybody cares. Once we get there, we start seeing that's really not the case," he said.

It's a reminder that even in the middle of rodeo, the community cares, and veterans are not alone.

"Seeing that it's amazing, it truly brings tears to my eyes," Massie said.

Last year, Cowboys 4 Heroes donated more than 20,000 pounds of beef to Camp Hope.